I was chatting with a long-time client this past week and she was sharing with me some of the decisions she was making around where the team was spending their time, if they’re going to continue with some big projects and and how they’re testing different things for the future to maximize their ROI.

With Halloween just days away, at first, I panicked when I realized we didn’t have any candy for all the cute little neighborhood trick or treaters...and then put my big girl panties on and headed to Costco (mistake #1).

We needed a bunch of other things too that people should never buy in bulk, like greek yogurt, and almond milk, spinach...so this wasn’t just a candy only trip.

Why most CEO’s never see the ROI of time tracking -- they don’t finish the final step!

Just by doing the time tracking exercise, and the debrief process, you can EASILY recover an hour or more a day THIS WEEK -- BUT, that doesn’t happen magically, you’ve got to have the data, you’ve got to be relentless with the value of your time, and then most importantly you’ve got to be really intentional with the actions you take with that newly recovered time otherwise it won’t result in any ROI.

Now that we’ve tracked our time (get started here if you haven’t yet), it’s time to actually dig into this data. It’s not useful to just track it without taking the next step to analyze it and then take some appropriate actions.

We’ve developed a super simple step-by-step debrief for you to work through + review after you’ve tracked your time so that you can actually USE that data to improve the future + how you’re using your time.